Army MWR Promotions Presents:

“Kit Kittredge-An American Girl” Library Promotion (May-June)

In conjunction with Picturehouse Films' realease of Kit Kittredge An American Girl movie on July 2nd, the following Army libraries displayed American Girl novels and other selected books.

fans at library
Sisters Rachel and Marybeth Knapp are excited to learn about the "Kit Kittredge: An American Girl" online promotion while visiting the Redstone MWR and OMEMS Library at Redstone Arsenal, Ala.
- Photo by Gail Alden, Redstone MWR & OMEMS Library Director

In-Library Contest

Authorized Army library patrons ages 6-16 entered a local drawing to win a set of Kit Kittredge American Girl books. One entry form was provided every time they personally visited the library and check out a book.

Kaitlyn McVeigh—a real American Girl from Fort Bragg!

online Contest

Rachel Johnson from Fort Riley, Kansas was selected as the Grand Prize winner in the Army’s online Kit Kittredge An American Girl library-Picturehouse Film movie promotion. This fall, six year old Rachel will be taking her family to Dallas, TX for a vacation weekend an exciting shopping spree.

fans at library
Kit Kittredge trip winner Rachel Johnson from Fort Riley, KS.
The promotion ran from May 1st – July 2nd, and was targeted at young girls but open to authorized Army MWR library patrons ages 6-16. Rachel’s name was randomly drawn from nearly 1,000 entries, entitling her to a weekend trip to the closest American Girl Store and a $1,000 shopping spree. The family opted for the Dallas store over the Columbus Day weekend.

According to Rachel’s Mom, Kirsten Johnson, Rachel and her sisters Rebekah and Sarah have been pouring over the American Girl catalog ever since they learned Rachel was selected as the winner. Dad, MAJ John Johnson, and Rachel’s two brothers probably won’t be shopping for dolls…but will be joining in on the fun!

Each of the 50 participating libraries offered local prizes—including a set of Kit Kittredge An American Girl books, bookmarks, and movie posters. Many added additional prizes such as American Girl dolls, and additional activities such as girl-doll look a like contests, parent-child tea parties, and other events to attract more young readers to their local library.

This promotion is one of several Army MWR library-motion picture company promotions that are part of a “Great Books into Great Movies” initiative.

Online Prizes included:

$1,000 shopping spree at the American Girl store closest to the winner's location
Round trip airfare or other transportation for winner and one parent or guardian
Two nights lodging for winner and parent (1 room)
$250 cash for miscellaneous exp

Participating locations include:

Fort Belvoir
Carlisle Bks
Fort Detrick
Fort Drum
Fort Eustis
Fort Hamilton
Fort Meade
Fort Monmoth
Fort Monroe
Fort Myer
Fort Story
Fort Bliss
Fort Carson
Dugway Proving Ground
Fort Hood
Fort Irwin
Fort Polk
Fort Sam Houston
Fort Sill
Yuma Proving Ground
Fort Leavenworth
Fort Leonard Wood
Fort Lewis
Fort Riley
Rock Island
USAG Hawaii
Fort Wainwright
USAG Stuttgart
USAG Garmisch
USAG Brussels
Vicenza
Heidelberg
Kaiserslautern
Benelux (Chievres)
Bamberg
Hohenfels
Weisbaden
USAG Grafenwoehr
Yongsan
Camp Walker, Carol & Henry
USAG Camp Red Cloud
Fort Benning
Fort Bragg
Fort Gordon
Fort Jackson
Fort Knox
Redstone Arsenal
Fort Stewart

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